GreenPoint’s approach to integrated marketing entails creating a unified and seamless experience for target client bases. We follow a comprehensive approach towards melding all aspects of marketing communication for interacting with stakeholders including advertising, developing and communicating success stories through searchable outlets across both push and pull channels, news and social media. We follow a process driven approach to ensure that all messaging and communications strategies are consistent across all channels and are centered on the target markets and other stakeholders.
We conduct extensive research on primary, secondary and tertiary research following clients’ guidelines as to their mission, stakeholders and target audiences. Our initial assumptions for integrated marketing strategy formulation are never a constraint for achieving growth are helpful in mapping out the scope and execution budget.